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Pittsburgh Penguins
My role at the Pittsburgh Penguins was Manager, Partnership Marketing.
In this role, I was tasked with having complete knowledge of my partners business objectives, and goals. Having this knowledge allowed me to make decisions and operate with their best interests in mind. Internally, I worked with all of our Penguins Front Office Departments to accomplish our partners' goals. This includes; Ticketing, New Media, Marketing, Communications, Video Production, The Pittsburgh Penguins Foundation, and others.
Some of the assets that I was responsible for include; Print Ads, Signage, Radio, Digital Signage, Promotional Items, Social Media, Ticketing & Hospitality, Event Activation, In-Game Features, and Player Engagement.
On top of overseeing and activating all partner assets, I was also responsible for contract renewal and up-sell opportunities to generate incremental revenue when possible.
I managed a portfolio of 35+ partners some of which include: Baierl Automotive, Bradenton Area CVB, Chick-fil-A, COE Distributing (Employee Engagement), Dollar Energy Fund (Non-profit), First National Bank, International Union of Operating Engineers Local 66, Point Park University, and more.
Some of the campaigns and promotions I worked on can be found below.
Chick-fil-A Spot the Cow In-Game Feature.
In my portfolio of clients, I am responsible for the implementation for in-game features. That means making sure everyone is in the right place at the right time - and making sure we have a willing fan to participate!
Here you can see the in-game feature of Spot The Cow Presented by Chick-fil-A. This is one of the features that gets the crowd so excited. AND if you spot the cow, you win free meals for a whole year!
Chick-fil-A Free Game for Kids
Every year, the Pittsburgh Penguins 3rd and final home pre-season game is known as the "Free Game for Kids". All tickets are donated to local youth hockey groups and teams. This past season, it was presented by Chick-fil-A.
In this activation, there were ticket drops/giveaways, in-restaurant promotions, and several game-day activations.